This is the 2nd webinar in a brand engagement series designed to guide small business owners towards sustaining and succeeding in their small businesses by 1. understanding, 2. designing, 3. energizing, 4. communicating, and 5. strengthening their brand.
Evaluate how your current brand is influenced by its look and feel and how you can use design principles to maximize your effectiveness.
* The art of the design?
* Does it match your brand?
* Are you clear, consistent, compelling?
* How good designs reinforce business identity and value
Sessions of this 5-part series are led by Pennsylvania artists/entrepreneurs, using a combination of creative thinking, authentic storytelling, engaging design/multimedia, and curated social media strategies to support small business efforts to transition to the “new normal” and the need for virtual and modified operations.
Speaker: Michelle Fetter, Co-owner of Lewistown Printworks LLC, is a community advocate who believes that your brand is an important reflection not only of your business but a reflection of your community. Michelle and her husband, Caleb, bought a design and printing business in 2018 and since then have been able to transform and grow their business by creating a brand that attracts a variety of consumers.