• Director of Marketing (2023ADMIN02)

    PA Options for Wellness
    Job Description
    The Director of Marketing will develop, implement, and oversee comprehensive, strategic marketing programs to reach consumers in support of company mission and vision ensuring consistency of brand image and messaging. The incumbent will partner with Senior Leadership, as well as division leaders, to create and deliver creative campaigns to drive customer engagement and increase market visibility with the goal of generating revenue. This position will plan, implement, manage, and monitor PA Options for Wellness’s social media strategy to increase brand awareness and online reputation, improve company exposure through multiple platforms while building strong online communities, and increase sales. This position will outreach initiatives and may be responsible to lead a team of junior marketing professionals.
    This position will be required to work outside core business hours including after-hours work for meetings, events, and/or customer relations including nights, weekends, and holidays. This position will require frequent travel within the Commonwealth of Pennsylvania and as such, the incumbent must possess a valid driver’s license and vehicle registration/insurance.
    Key responsibilities include:
    Essential duties and responsibilities
    • In collaboration with division leaders, develop, manage, and implement comprehensive marketing and communication initiatives and activities including campaigns, events, digital marketing, public relations, community outreach, pricing strategies, etc. to promote company products and services while ensuring strict adherence to all PA Department of Health regulations, standards, and processes.
    • Raise awareness of company offerings and brands through marketing tools, industry events, and dispensary team trainings while ensuring strict adherence to all PA Department of Health regulations, standards, and processes.
    • Take ownership for marketing materials, graphic design, etc. ensuring consistent messaging with adherence to brand and style standards.
    • Create and oversee the company’s brands to drive awareness and loyalty within our dispensaries as well as our partner dispensaries.
    • Create, implement, and oversee digital and traditional marketing campaigns across multiple platforms to increase brand awareness; spearhead efforts to increase Search Engine Optimization (SEO) visibility.
    • Develop company marketing policies and communicate to leaders within the organization.
    • Develop and implement marketing performance metrics and tracking tools to provide market research data, forecasts, competitive analyses, campaign results, and trends to translate results into action items for marketing team.
    • Take ownership for campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations; provide detailed reports to C-Suite regarding campaign performance, both successes and opportunities for improvement.
    • Monitor market trends and research consumer markets/competitors’ activities to identify opportunities and key issues; develop and implement strategic plan of action.
    • Oversee company website including content, messaging, updates, etc.; monitor, analyze, and maintain traffic to website and other electronic media sites ensuring consistent content and presence.
    • Identify short- and long-term scheduling, budget, and resource needs; includes but is not limited to development and management of an annual budget, profit/loss projections, spending, etc.
    Non-essential duties and responsibilities
    • Guide, mentor, and lead a team of marketing professionals.
    • Perform other duties as assigned.
    The successful candidate will possess:
    • Bachelor’s degree with a concentration in Marketing, Communications, Business Administration, or a related field.
    • 8 – 10 years extensive experience in marketing, advertising, public relations, or brand management; or equivalent combination of education and experience.
    • Possess a high ethical and professional standard, always demonstrating honesty, integrity, and behaviors in accordance with the company’s mission and vision.
    • Advanced experience determining target audience and catering unique marketing campaigns as well as understanding of marketing strategy/use of concepts through outreach.
    • Strategic, innovative, and creative personality with a strong business acumen.
    • Exceptional communication skills, both verbal and written, with the ability to communicate in a clear, concise manner.
    • Adept multi-tasker with the ability to prioritize and delegate tasks; passion for working in and managing a fast-paced, collaborative environment.
    • Advanced experience creating successful marketing campaigns and ability to present concepts in new ways/from new perspectives.
    • Demonstrated experience with Search Engine Optimization (SEO), social media platforms and strategies, and internet ranking for web content.
    • Advanced proficiency with Microsoft Office, Adobe Suite, and various marketing software programs.
    • Prior experience in the cannabis industry is preferred, but not required.
    For more information and a full job description visit https://paofw.com/career-page/. Applicants should send a resume and cover letter outlining how they meet the position requirements to careers@paofw.com. This position will remain open until filled.
    While we sincerely appreciate all applications, only those candidates selected for interview will be contacted.
    Please note the selected candidate must be at least 18 years of age with no felony convictions and will be required to submit to an extensive background investigation, fingerprinting, and a pre-employment drug screening. 
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