• Digital Media Coordinator (2020ADMIN03)

    PA Options for Wellness
    Job Description
    Under the Director of Marketing’s guidance, the Digital Media Coordinator is responsible to monitor the company’s digital and social media initiatives and support marketing campaigns/practices by developing content and suggesting creative ways to attract customers and promote the company brand. The incumbent possesses an understanding of social media platforms as well as Search Engine Optimization (SEO) to increase the company’s brand awareness through effective digital media campaigns and strategies.
     
    Key responsibilities of this role include, but are not limited to: 
    • Support the development of the company’s social media strategy by creating content, ensuring it is accurate, informative, appealing, and aligns with company goals and objectives; research current trends and audience preferences to create impact and provide recommendations for modifications to strategy.
    • Create, maintain, and grow new and existing social media networks; serve as a company advocate in social media spaces, engaging in dialogue and answering questions, where appropriate, providing timely, accurate responses.
    • Communicate with industry professionals and influencers via social media to create a strong network.
    • Identify habits of online customers; make recommendations to reach broader audience.
    • Build and support Search Engine Optimization (SEO) strategies including keyword optimization in content marketing projects.
    • Remain up to date with best practices as well as current and emerging trends and technologies in social media and applications.
    • Research new media platforms, trends, and industry opportunities including their value for and impact to company objectives; make recommendations to leadership based on findings.
    • Identify threats and opportunities in user-generated content surrounding the company, reporting notable threats.
    • Performs other duties as needed.
    The successful candidate will possess:
    • Associates’ degree in business, marketing, communications, journalism, public relations, or a related field and 1 – 3 years’ social media management experience; or equivalent combination of education and experience.
    • Demonstrated experience with Search Engine Optimization (SEO), internet ranking for web content, social media platforms, Google Analytics, etc.
    • Experience identifying target audience and proposing marketing campaigns.
    • Understanding of marketing strategy and use of concepts through outreach.
    • Excellent communication skills, both verbal and written.
    • Advanced computer skills including the Microsoft Office and Adobe suites.
    • Analytical and time-management skills including the ability to multi-task.
    Preferred education: Bachelors’ degree in business, marketing, communications, journalism, public relations, or a related field.
    Contact Information
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